Brisbane business sisters Rebecca Krone and Nikki Bowling have been trailblazing the children’s designer clothing scene since 2010 when they established the now iconic fashion house, Lacey Lane. I first discovered Lacey Lane back in 2014 when my daughter was a bub and have been a keen supporter of the inspiring local business ever since.
The mums, affectionately known to their 98 000 Facebook fans and loyal customers as Bec and Nik, will this week launch their first collection for 2018. The line is aptly named Australiana and is an ode to the girls’ childhoods; purely Australian.
With a summer vibe and the nostalgic, throwback feel that Lacey Lane does best, Australiana is set to be a hit; many of Lacey Lane’s new release items historically sell out online and in the North Lakes store within minutes.
Lacey Lane co-owner and designer Bec says “Judging by the feedback so far, we would have to say this is one of the most popular collections we have released”. Eek!
Yesterday the brand launched its online lookbook for the new collection, which caused a flurry of excitement in the many Facebook fan pages dedicated to the brand.
But until now, Nik and Bec have been saving the jewel in Australiana’s crown; the amazing Uluru dress.
Like her namesake, arguably Australia’s best-known natural landmark, the Uluru dress is bound to mesmerise with its rich ochre hue.
Uluru features a detailed princess cut top and fully gathered circle skirt, a design feature which has become the trademark of Lacey Lane’s newer dresses, and popular with twirling little girls everywhere (including mine!).
Lacey Lane is known for its incredible finishes and attention to detail. The Uluru dress will exceed expectations with its fully-lined skirt featuring Clemantine fabric, previously seen in past collections.
If you’re keen to get your hands on the beautiful 100% cotton Uluru dress (or any of the other amazing garments in the Australiana collection), you’re going to need what the die-hard Lacey Lane fan-mums call your Ninja Fingers (you need precision and speed to checkout your online order to snag something!).
Uluru will be released in the first drop of the Australiana collection, so set your alarms for 10.00am AEST on the 10th January 2018 if you wish to shop online.
Alternatively, you can head in-store to Lacey Lane at Westfield North Lakes. The crowds will be crazy but I can tell you, from my experience attending previous releases, the atmosphere and fun is incredible. You’ll meet some beautiful mums and Laners (Lacey-Lane-wearers).
In the meantime, you can check out Lacey Lane’s current stock of beautiful dresses here, and bookmark the website while you’re at it!
From my Laner (Blaire) to you and yours, may the odds be ever in your favour tomorrow as you shop this amazing new collection!
Are you a Laner mum? Or new to the Lacey Lane world? I would love for you to leave me a comment letting me know which is your ultimate favourite piece from the Australiana collection below!